Brand Identity System · 2025
ONWYND
Bloom From Within · Mental Wellness · Your Safe Space
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01 — Brand Foundation

A space to
unwind, breathe,
and bloom.

ONWYND exists at the intersection of stillness and transformation. Like the lotus — which grows in murky water yet blooms in perfect beauty — we believe every person carries the capacity for profound calm. ONWYND is the space where that journey begins.

The name is both instruction and invitation. On. Present. Wynd. Unwind. A single word that holds the whole philosophy.

1

Sanctuary

ONWYND is a judgement-free space. Every interaction is warm, non-clinical, and deeply human.

2

Transformation

Like the lotus rising from mud, we honour the journey — not just the destination. Growth through difficulty is sacred.

3

Stillness

In a world of noise, ONWYND offers quiet. The brand voice, visuals, and experience should always feel like a slow, deep exhale.

4

Bloom

We celebrate becoming. Every user is a lotus — already whole, already enough, already reaching toward light.

02 — Logo System
ONWYND
Mental Wellness · Your Safe Space
Primary · Light Background
ONWYND
Mental Wellness · Your Safe Space
Primary · Dark Background
ONWYND
Mental Wellness · Your Safe Space
Horizontal Lockup — For headers, letterheads & banners
Icon Mark — At Scale
120 APP
72 ICON
48 UI
32 SMALL
16 FAV
Icon Mark at all sizes
03 — Colour Palette
Clay
#C4561A
Primary Brand
Clay Deep
#8C3A10
Depth / Shade
Ember
#E07A30
Highlight
Pollen
#F5C060
Accent
Dusk
#1A1410
Primary Dark
Sand
#F5F0E8
Light BG
Sage
#5C8A50
Nature / Growth
ONWYND
ONWYND
ONWYND
04 — Typography
Display — Cormorant Garamond
Bloom.
Find your stillness.
Mental Wellness for Every Soul

Used for: Wordmark, headlines, display text, pull quotes, hero copy

Body — Jost
Your Safe Space · Mental Wellness
ONWYND is built for people who need a moment to breathe. Our approach to mental wellness is gentle, non-clinical, and deeply human — designed to feel like a slow exhale.
Like the lotus that blooms from still water, we believe that peace is not something you find — it is something you return to. ONWYND helps you find your way back.

Used for: Body copy, captions, UI labels, navigation, metadata

Type Scale
D1 · 72px ONWYND
D2 · 48px Bloom from within
H1 · 32px Your Safe Space for Mental Wellness
B1 · 15px The space where stillness meets transformation — ONWYND.
CAP · 9px Mental Wellness · Your Safe Space · Unwind
05 — Brand Voice & Principles
01
Warm, Not Soft

ONWYND speaks with warmth and care — but never with saccharine vagueness. Every word should feel like it comes from a trusted friend who truly understands.

02
Still, Not Static

Calm is not empty. Our brand has depth, intention, and movement. Like still water, there is life beneath the surface. Design and copy should reflect quiet energy.

03
Rooted in Reality

Mental health is real, hard work. We don't minimise or romanticise. We honour the journey honestly. The lotus grows in mud — we don't hide the mud.

04
Invite, Never Push

ONWYND never demands, pressures, or guilts. Every touchpoint is an open door, not a directive. The user sets the pace. Always.

06 — Brand in Use
9:41 ●●●
ONWYND
Your calm space
Begin Session
ONWYND
Mental Wellness
Dr. Amara Okonkwo
Wellness Director
hello@onwynd.com
onwynd.com
ONWYND
Mental Wellness · Your Safe Space
hello@onwynd.com
www.onwynd.com
ONWYND
@onwynd · Mental Wellness
"The lotus blooms in still water. So do you."
ONWYND
Bloom From Within
The Promise
"Like the lotus, you
rise above what weighs
you down — and bloom
in full light."
ONWYND is not just an app or a service. It is a daily ritual of returning to yourself. A safe harbour in the noise of modern life. A space to breathe, to be, and to bloom.
Begin Your Journey
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